(How to Become a Sales Page Copywriter)
Have you ever found yourself juggling too many projects as a copywriter? You know you need to book higher-ticket projects, but you're not sure how.
Or you've written some sales pages, but you were second-guessing your strategy and structure, so you don't feel confident raising your prices yet.
Sales pages are key to a successful sales funnel, and learning to write them well helps your business and your clients.
>> That's why we're going to dive into Sales Page Prep School (SPPS), a comprehensive program for copywriters that teaches you everything you need to know about crafting excellent sales pages... and how to find the right-fit businesses for those sales pages.
I'll share my own experience and the inside scoop so you can decide if this is the right copywriting course to move your career forward.
(Yes, there are affiliate links in this blog, and yes I totally recommend Dani's program!)
In short: SPPS is a comprehensive, online copywriting course meticulously designed and taught by Dani Paige. It's a resource designed to mold you into a high-converting sales page copywriter.
Grab your coffee (or tea) and let's dive in. 📝🔍👀
What’s Inside Sales Page Prep School (SPPS)
In a nutshell, SPPS includes:
Online Course Modules and Swipes/Guides (covering business basics, finding clients, everything you need to know about sales pages, and next steps to level-up)
Copywriter Community (filled with supportive, collaborative, and fun people)
Flash Feedback Sessions (all of questions answered via video every other week.)
Monthly Copy Critiques (get expert eyes on YOUR copy.)
SPPS is a comprehensive course plus community for copywriters who want to learn the lucrative skill of writing sales pages.
Sales Page Prep School includes pre-recorded video lessons showing you absolutely everything you need to know about sales pages, copywriting business building, and getting clients.
You can watch the videos at your own pace, and re-watch them when you book a sales page project to get virtual hand-holding through the entire process.
You’ll also find examples, over-the-shoulder tutorials, sneak peeks into Dani’s business, and downloads to support your sales page skills and help you build a stronger copywriting business.
>> Initially, Sales Page Prep School was simply about how to write high-converting sales pages. But Dani has expanded the course to help you move from “thinking about sales page copywriting” to becoming a full-blown sales page copywriter who can find clients, onboard them, write an excellent sales page, and provide an excellent client experience.
Sales Page Prep School also includes a private community of other aspiring sales page copywriters AND monthly (or more frequently) coaching calls where you can ask questions or submit your sales page for her expert review.
Updated for 2024:
Dani used to host monthly "Ask Me Anything" calls, but has switched this to pre-recorded Q&A calls every other week PLUS monthly copy critiques. This allows you to get your questions answered sooner and without having to block out an hour on your schedule to attend the call.
Sales Page Prep School isn’t simply an online course. It’s a full-scope resource with strategic support to help you successfully step into the launch copy world.
How Has This Copywriting Course Changed Over Time?
I always do my best to give the most up-to-date information in my review articles, but the reality is things change over time.
Here's where it started and where it's headed as far as I know:
Initially SPPS was just course content, then Dani added a community, then group calls.
When she added the community, she clarified that it was an experiment and it was likely going to be a temporary thing. But, from what I've heard, the community is sticking around so you'll be able to network with other sales page copywriters and we can support each other in this space.
SPPS started as a year-long program, then launched as a 10-week accelerator, and now it's 6-months long.
But, you're not tossed out after 6-months. The course content is yours for life and you'll stay in the community. The live support component is what stops after 6-months, but you can choose to continue with it for a low fee if you've found it helpful.
I just renewed my membership for 2024 because I think it's worth it.
All of this is simply an example of how online businesses evolve and change over time to meet the needs of the consumer and the course creator.
Remember... the course content is yours for life no matter what you choose to do at the 6-month mark.
Modules Inside Dani Paige’s Sales Page Prep School
Check out Dani's Sales Page HERE to ensure you have the most up-to-date details.
I don’t know about you, but I like to know what’s inside a course before purchasing. There are about 70 lessons, and Dani continues to add value to the course, so I haven’t listed out every single lesson here. However, here is a peek behind the curtain of Sales Page Prep School.
Module 1: Start Here
This is the typical introduction module that explains how to get the most out of Sales Page Prep School and gives you a tour of the course. These are quick, easy, and will help you start off on the right foot in SPPS.
Module 2: The Copywriter's Launchpad
Here you’ll find lessons that lay a strong foundation for your business, understanding sales pages, and even ChatGPT basics. This foundational information will help you have more success when you dig into the nitty gritty details later.
Module 3: Sales Assets
Do you know what's crucial for becoming a sales page copywriter who gets paid? A iron-clad process, strong sales calls, and proposals that resonate with the client and help them understand that sales pages are an investment rather than an expense. You'll learn exactly how this works in this module.
for understanding high-converting sales pages and creating your process — including sales calls and proposals. (Because if you can’t run a sales call or create a solid proposal, your chances of booking sales page clients are pretty slim.)
Module 4 & 5: Finding Clients
What good is it to learn to write a killer sales page if you can’t find clients, right?
Dani shares a variety of methods for finding clients quickly and then setting up client-finding strategies that are sustainable.
Module 6: Practice Page
If you don't have a sales page to write, no worries. This module allows you to write a mock sales page and get expert feedback so you can pitch clients with more confidence, and learn how to refine your skills.
Module 7: Onboarding Clients
Do you want to charge top-dollar for your sales page copywriting? Then you need to have an excellent onboarding process so that clients feel confident in their decision to hire you. They may even hire you again for another project and/or refer their business buddies!
Modules 8-13: Write Your Page (Using Dani's unique process to guide you!)
You'll be covered from research, to organization, to execution, to refinement. This is the bulk of the SPPS course because it shows you exactly how to write a fab sales page.
This is the best part. It’s a systematic way to write an incredible sales page without getting lost in the 10,000 words you will gathered during the research phase or worrying what section should go where. Everything is laid out for you, and you’re also given the strategy behind it so when you DO choose to rearrange or modify parts of your sales page you can do it confidently. There are LOADS lessons in this section… but each one is bite-sized and easy to implement.
Module 14: Offboarding Clients
You don’t want to deliver amazing copy and then fumble the onboarding process and leave a bad impression with your client, right? You’ll learn tricks and tips to smoothly offboard clients so they’ll want to work with you again… or save face if a project hasn’t gone as well as you’d hoped.
Module 12: Continuing to Uplevel Your Skills
This is another new, extra section in SPPS that Dani created in response to her student's questions and requests.
You'll learn how to position yourself for better, higher-paying clients and how to offer other services to be extra valuable to your clients.
In case you haven’t heard of Dani Paige, or you want to know more about her before jumping into SPPS, the next section is for you.
Who is Dani Paige? (Other than the creator of SPPS)
Dani is a launch copywriter, strategist, and copy mentor who never wants to find herself in second place or settling for average. Her motto is “Never Average, Always Awesome”
Before becoming a copywriter, she was a pro hockey player, trotting the globe and pushing herself to the limits. When she settled into a corporate role, she quickly realized that doing the same thing day after day in an office was NOT the place for her. She started her copywriting business and has been leveling up ever since.
She’s been writing launch copy since 2019 and has a stellar track-record with her own launch copywriting business, showcasing open rates over 50% and sales pages converting at 30%. 🤯
Despite her success with writing sales pages and launch copy, Dani wanted to do more with her business. She wanted to help other copywriters learn how to write high-converting, personality-packed sales pages. That’s when Sales Page Prep School was born.
What was initially a small-ish course about doing client research and writing sales pages has exploded into a comprehensive copywriting course and community.
Dani is also one of the kindest, most supportive, and solutions-oriented people I’ve met online. She is always willing to answer questions, seek out solutions, or connect like-minded people.
I hadn’t heard of Dani Paige before I was considering joining Sales Page Prep School. A trusted copywriter friend recommended Dani during the founding launch of SPPS. I barely looked into who Dani was before joining, and I’ve been pleasantly surprised.
(Did you read that? I didn’t know who Dani was, yet I shelled out hundreds of dollars to join her barely-established program because someone I trusted recommended her… that’s the power of referrals and recommendations!)
Dani won’t disappoint. Sales Page Prep School won’t disappoint.
SPPS has been an integral piece of increasing my income and decreasing my overwhelm.
Pros and Cons of SPPS — Sales Page Copywriting Course
The good, the bad, and the (not exactly) ugly of SPPS…
Sales Page Prep School Pros
Comprehensive Curriculum — you’ll get an end-to-end understanding of how to write a high-converting, personality-packed sales page. You’ll also get insight on how to find clients who need these pages, how to book them, and other day-to-day business building tips. Plus, Dani keeps adding to the course!
Flexibility — The other day I listened to the modules on the hour drive to the dentist’s office. You can learn at your own pace, rewatch modules, and listen on the go (especially if you download the app.)
Supportive Community — The copywriting community that Dani is cultivating is supportive and embraces abundance. Writers cheer each other on, help each other solve problems, and lift each other up when they’re down. Dani is also active in the community each week.
Q&A Sessions & Copy Critiques — Get your specific questions answered and expert eyes on your sales page copy. Even with all the modules, examples, and resources… sometimes you have specific questions, and that’s exactly what these calls are designed for.
Continuous Value — Dani frequently updates the course and provides valuable additions. What started as a course about writing a sales page is now a comprehensive launch copywriter training program. Dani is invested in this program and the success of the copywriters inside.
Testimonials Speak Volumes — SPPS has been through the beta test round, improved, and had another round of copywriters join. It keeps getting better, and the testimonials speak volumes. More on testimonials in the next section.
Sales Page Prep School Cons
Potential Initial Overwhelm — If you don’t have much copywriting experience, the wealth of information may be a tad overwhelming at first.
Investment Required — There are payment plans available, however the investment to join SPPS still isn’t small. Thankfully there’s great ROI potential so you can see this as an investment instead of an expense.
Not a Beginner Course — If you don’t know what copywriting is, or you’ve never completed a copywriting project for a client, then this may not be the course for you. This is not a copywriting 101 course. This is a bummer if you’re looking to become a copywriter, but if you’ve been writing for awhile, this is actually a perk because you’ll be surrounded by a community of strong writers who are leveling up their skills! (If you’re looking for an intro copywriting course, read this blog.)
The Focus is on Sales Pages for Online Courses — If you want to write for physical products or the SaaS industry, this course may not provide what you need to write effective pages in those areas. You CAN adjust the information to help guide you, but if you’re not writing for course creators, this course may not be the perfect fit.
As with anything in life, there are pros and cons to Sales Page Prep School. In my experience, the pros outweigh the cons, but you should consider your own unique situation prior to purchasing. If you want to become a well-paid sales page copywriter who can ALSO provide marketing strategy and/or write launch emails… then you’re in the right place.
Is There Proof that SPPS Works?
Nobody wants to waste their time and money on something that doesn’t work… right?
I totally get it.
I also know I’m fairly skeptical when I see testimonials on sales pages, because I’m never quiiiiiite sure that they’re real people with real outcomes. (Even though all the pages I write for clients have REAL testimonials. But still, skepticism persists.)
But I do know these people, and I’ve seen them experience this success.
I’ll share some testimonials I swiped from Dani’s sales page here:
(I only know Kristina through SPPS, but I’ve certainly seen her confidence grow and she always asks the best questions!)
(I got to meet Michelle in person one summer at a copywriting event. She’s an absolute joy to be with. )
(Allegra and I have been in multiple copywriting programs together. She’s an incredible writer and human!)
(I’ve watched Jillian’s progression since we’ve been in SPPS together for awhile. She’s killin’ it!)
Hey, I know her ⬇️😆
Here's the rest of the story…
I’d written a few sales pages before joining SPPS. I wanted to write more sales pages but it took me FOREVER to write each one, and I was only charging $900 for the page.
I wasn’t confident in the flow of my pages or the conversion techniques… which meant I didn’t want to raise my prices. I was basically stuck in this stupid cycle of under-changing and over-working.
I was frustrated and questioned if I was cut out for launch copy. (But I also did NOT want to write blogs or social posts!)
Dani’s Double POP Process clicked for me. It made so much sense and helped me stop second-guessing myself.
I also started charging $2200 for my sales pages. (Now I change $2500, and after a few more successful client launches I’ll probably dial that up to $3000 and add in some juicy client bonuses.)
Find a Supportive Launch Copywriting Community in SPPS
Working from home as a copywriter can get a smidge lonely. It’s also hard to specialize and refine your craft without a mentor or at least coworkers who will give you feedback.
When you join SPPS, you’ll gain access to the member’s only community. It’s a Facebook group for the sales page copywriters and launch copywriters inside the program.
You can ask aaaaaaaanything, even if you feel like it’s a stupid question. Chances are someone else is wondering the same thing… but they haven’t asked yet.
The copywriters inside SPPS also celebrate each other’s wins and are ready to pump you up when you’re feeling down or hitting a rough spot with a client.
You’ll gain a lot from the community, and it also provides you an opportunity to give back. You can lend your expertise, provide constructive feedback, and help a copywriter who is facing a challenge that you’ve already faced in your business.
The give and take fosters a genuine sense of camaraderie. Plus, analyzing sales pages, funnel strategy, and emails from other copywriters strengthens your skillset… double bonus!
Dani shares some screen-shots from inside SPPS on her Instagram feed. You'll see there's a theme of collaboration over competition. When the tide rises, all ships rise with it!
Some copywriters in the group have loads of experience while others are still fairly green. We all are headed the same direction however, and that’s to improve our sales page and launch copy chops so we can get better outcomes for our clients and book higher-paying jobs! 👯
The community is filled with genuine, growth-oriented copywriters. I’ll share more about who Sales Page Prep School is perfect for next.
It all starts with the free Masterclass:
Is Sales Page Prep School Right For You?
SPPS isn’t for every copywriter. It’s not a magic bullet that will instantly teach you direct-response copy and bring in tons of cash.
So what copywriters would benefit from Sales Page Prep School?
Copywriters who have…
Written for clients online already (even if you haven’t written a sales page)
Taken a few online courses
If you know your way around the online course world, you’ll be a step ahead when it comes to navigating this course as well as knowing how to write for online courses.
Been feeling underpaid… and really want to charge more… but feel uncertain
Do you feel like your work is pretty good, and gets some results for your clients? Then you’re probably in the right spot.
Burned out on blogs or websites
This was me. I never wanted to write another blog or website in my career. (Although ironically, once I figured out sales pages and tucked myself into a launch copywriting niche, blogs didn’t seem so bad, so I still occasionally write them for clients.)
Sales Page Prep School isn’t for you if you’re brand new to copywriting, want to “get rich quick” and don’t care about the impact your copy has, or if your values are competition over collaboration.
Dani is extremely competitive (as you’ll learn if you read any of her bio or history) BUT part of leveling up your skills in any industry is surrounding yourself with people who are also exceptional. Surrounding yourself with the right people is powerful.
How Much Does Sales Page Prep School Cost?
Currently, SPPS is $1297 for lifetime access to the course/community, and 6-months of support from Dani through the Q&A's and copy critiques.
SPPS has expanded over time, and as it's proven itself, the price has increased.
As a copywriter, you may already be dialed into this strategy, but a refresher is always good… most courses will have a founding members launch at a low price. This group validates the course, provides testimonials, and allows the course creator to make any needed changes.
During the next launch, the price typically increases since the course has been proven.
Then the course creator can decide to expand the program (like Dani did) and increase the price to reflect the added support or content… or they can keep the program as it is and continue to market it.
If I find out that the price has changed, I’ll update this section of the blog. I always aim to provide accurate information, but like every business owner, Dani has the ability to change her pricing and program structure whenever she pleases.
The Sales Page Prep School Refund Policy
Dani Paige offers a 14-day “Test it, Love it” Money-back guarantee.
That means you have two full weeks to cruise around the program and dive into the method to make sure this is the right program for you.
You have to take action though… you can’t buy the program and let it sit on the shelf then bail. Because in all reality, doing that won’t let your business grow and thrive. So the action-backed refund policy helps keep you accountable and taking action.
But considering everything that’s inside this course, having a 14-day money back guarantee is HUGE!
Take Dani’s free training, read the sales page, and decide if you’re ready to become a sales page copywriter. If so, then you won’t have to worry about the refund — you’ll be pleasantly surprised with what’s inside SPPS.
Ready to Write High-Converting, Personality-Packed Sales Pages (And Get Paid More For Them?)
In the world of copywriting, specialization is the key to mastery and prosperity. And when it comes to crafting compelling sales pages, you don’t want to be just good—you want to be exceptional.
Joining Sales Page Prep School helps you deliver the results your clients are looking for AND find more clients so you can avoid those pesky seasons of drought that tend to crop up in copywriting.
If you're ready to step up, earn more, and be the sales page specialist that clients rave about, then SPPS is your ticket.
Check out Dani’s free copywriting masterclass HERE.
I’ll see ya on the inside!
P.S. I know this question may come up, so I'll drop the information here since I think this is being phased out.
Does Sales Page Prep School Provide a Copywriting Certification?
There has been a certification in the past, but it isn't currently available. It may or may not return in the future, but I'll leave the certification information here in case you're curious.
**'ll keep this as up-to-date as possible, but if you have specific questions I would ask Dani directly.
The SPPS Certification wasn't something you could simply buy and put on your website (thankfully, because that dilutes the value, right?)
You could apply for certification, and once approved, use this in your marketing and outreach so potential clients can see your dedication to the craft and accomplishment.
Certification also meant you’d be eligible to get leads from Dani’s “Find Your Copywriter” program.
** NOTE: The "Find Your Copywriter program also may not be reinstated, so don't make a decision based on hoping she will pass loads of leads through this program.
Here's the latest list I have of the things you needed to become certified…
Have been in SPPS for at least a month and worked through the content.
Complete the checkpoints inside SPPS.
Have at least two paying sales page clients & used the Double POP Process.
Charge at least $1,000 for your most recent sales page
Have a quality sales page proposal & freebie
Demonstrate that you understand sales page strategy, structure, flow, etc.
Dani reviews the certification applications, and if you’re not quite there, she’ll let you know what needs to happen to achieve your certification.
** I don't think the certification process is currently available. This may change, or there may be an opportunity in the future to apply for certification. Even without the certification, SPPS will help you level up your sales page skills and income.
Alrighty, if you have questions, feel free to pop over to my Instagram and send me a DM.
Ready to become a sales page copywriter?