Jacob McMillen's Copy Course Review: “The Internet's Best Copywriting Course”
- Krista Frahm
- Apr 25, 2023
- 13 min read
Updated: Apr 23
Are you stuck and frustrated with your current job — scanning the internet for options?
Teaching, healthcare, food service, social work, retail, or any other industry — you want a change. But you're not sure if any of the ads you see, claiming to give you time freedom and money are legit.
Been there — felt the burnout — made the transition to copywriting.
And if I can swing this, so can you.
Wading through lists of courses online is like reading a menu in a language you don't speak. Course reviews helped me sort through options when I transitioned my career, so I’m providing the same for future copywriters.
I’ve vetted Jacob McMillen's course, The Internet’s Best Copywriting Course, to make your decision easier.
Jacob's course is comprehensive and less expensive than other courses such as WYWTF, which is the course I took to launch my career.
Why Review Jacob McMillen’s Course?
Jacob was a coach in the Alchemy Mastermind program I was in. I met him in real life… but I haven’t (yet) taken his course. In the mastermind, he’s hosted Q&A sessions, taught lessons, and provided direct feedback to us about our businesses and copy. During a mastermind retreat, I was able to get to know him more and vet him as a human and business owner. I tend to be a bit apprehensive about big-name people.
In this copywriting course review, you’ll find an in-depth look at Jacob McMillen’s course content, the pros and cons, and how it compares to other courses on the market. The goal is to give you a better understanding of whether The Internet’s Best Copywriting Course is actually the best option for you. (Or not) You can always hop over to his sales page by clicking here to learn even more.
Bonus: Jacob will deliver loads of free information to your inbox when you drop your email address on his website. So if you do nothing else after reading this article, join his list and learn copy for free.
Here’s the rundown of what’s covered in this review.
Use the links to jump ahead if you’d like!
Who Is Jacob McMillen Anyway, Is He a Legit Copywriter?
Before we go any further, you may be wondering… Who the heck is Jacob McMillen?
You’re wise to ask. The internet has a lot of self-proclaimed experts with no significant results or time in the industry to back up their claims. Jacob is not one of these people — he has industry experience and a proven track record with copywriting.
Here’s a quick rundown on his background:
Jacob’s an accounting grad from the Bay Area who paid for college by doing door-to-door book sales. He then found online marketing, copywriting, and content writing. He quickly began doubling his income and earning consistent six figures as a copywriter. He also built a solid reputation for crafting compelling, money-making content that resonates with audiences.
(That’s a copywriter’s dream, right?)
👉 In my opinion, people who write for a year (or less) and then stop writing and start teaching others how to create a business are similar to the people who have ONE child and then write a parenting book… IYKYK.
So it’s important to note that he built a successful, sustainable copywriting business before jumping over to teaching others how to create copywriting businesses.
Jacob’s aim is to have the best copywriting content (both free and paid) on the internet in order to support copywriters of all income levels and backgrounds. That’s a big, admirable goal.
Take a spin through his email sequence, blogs, and YouTube channel. You’ll find an incredible amount of free and helpful content. His website also had loads of positive reviews that showcase how many people have been helped by his courses.
So, yes. Jacob McMillen is a legit copywriter who is actively working in the copywriting industry.
Why did Jacob Create a Copywriting Course? [Answers for the Reddit Q's]
A question I often see asked — especially on forums like Reddit, is this...
“If Jacob is a super successful copywriter… then why did he create a course instead of continuing to bring in money copywriting?”
I can be a skeptic too, so I don’t fault people for asking this question.
Being a curious (and direct) person, I decided to ask Jacob. It's the easiest way to find the answer, right?
He said he had started building an email list from all the free content he was publishing… and the number 1 request he got from subscribers was “Please make a course!”
But… there were already a zillion copywriting courses on the internet, and he wasn’t sure if there was a need for One. More. Course.
And yet… many copywriters were struggling to succeed despite having nearly endless resources available online. So he started asking why some copywriters succeeded and some ended up back at their 9-5’s.
Problem 1: Most copywriting courses focused too heavily on getting better at writing
Learning to write copy well is 100% necessary... but you ALSO need to learn how to book quality clients consistently to succeed. Client acquisition and pitching your services makes or breaks your business.
As someone who struggled with selling my services and charging money, I can attest to the importance of guidance in SELLING your copywriting services vs just learning to become a great writer.
Problem 2: Many courses were very conceptual
This worked for some students who were willing to figure out copywriting by trial and error… but most people needed step-by-step, “impossible to misunderstand” guidance.
So he decided to give the email subscribers what they were asking for — and fill a gap that he saw in the market.
When you become a copywriter, you’ll find that your entrepreneurial plans often change. Your business will grow, change, and redirect in unexpected ways… it’s part of the journey!
Be prepared to make some U-turns when you become an entrepreneur...
Jacob didn't set out to create a course, but the market asked for a course so he answered.
The Three Steps in Jacob McMillen’s Copywriting Course
Jacob’s course includes video and written lessons to accommodate different learning styles, includes “homework” to guide you through building your business, and allows lifetime access — including any future updates and improvements.
He’s organized his program into three steps that claim to walk you from a newbie without copywriting experience all the way to a successful, highly-paid copywriter.
Let’s dive into these steps from Jacob’s copywriting course sales page, and my thoughts on them.
Step 1: Learn how to write exceptional copy that drives sales, excites clients, and puts money in your pocket.
Seems like a reasonable first step, right? If you want to be paid well… you need to become good at what you do!
Having been writing for a few years now, this part of his sales page caught my attention...
“At the end of the day, your client is the one paying your check, NOT the end users it’s written for. I’ll show you how to involve the client in a way that gets them excited about what you are writing while also driving sales and putting money in your pocket.”
There’s a lot of truth to that statement. I’ve written what I thought was exceptional copy, only to have my clients ask for it to be rewritten.
When this gut-wrenching feedback comes in, it’s often not because you’re a bad writer. The missing link is explaining the strategy behind copywriting vs academic writing. I write for clinicians who write at a post-graduate level. But that academic style of writing doesn’t work for blogs, websites, or sales funnels. Helping your client understand this difference and get on board with the style and strategy of copywriting is key to your success.
🌟 So, bonus points to Jacob for pointing this out and incorporating it into his course — even if most writers won’t understand how important this is until they forget to implement his advice. (Not you though, you’ll remember how important it is to explain the style of copywriting to your clients.)
After you get a solid foundation with your writing skills — which won’t take more than a few months, you’ll be ready for step two.
Step 2: Learn how to land clients immediately AND build a stream of high-quality leads that come straight to you, month after month — no cold pitching or prospecting required.
🤨 That’s a hefty promise IMO.
NO cold pitching or prospecting required? That’s the part that makes me wonder what he has in this step. Because almost every copywriter I know prospects and does some cold-pitching — at least occasionally.
Also, know what my least favorite part of running a copywriting business is? Cold pitching clients. It gives me hives.
So when I read this step I was intrigued, and skeptical.
⬇️ But how he explains it makes sense.
You DO have to prospect and pitch clients — at first — to get money in fast.
Then (apparently) you learn how to implement a long-term strategy that fills your client pipeline… so you don’t have to KEEP cold-pitching foreeeeeeeeeeeeeeever.
The course covers three different ways to bring in consistent, quality leads so you can choose the one(s) that suit your personality and business the best.
I’m not sure what these three ways are… I’ll make a guess though and say it may be networking, SEO, and maybe repeat customers. When I figure it out I’ll update the blog.
When it comes to SEO, Jacob is most certainly someone I want to learn from — because he’s absolutely slaying the SEO game. He’s been consistently ranking on Google for high-competition words like “copywriter” for years.
I believe it’s important to have options as you figure out how to run your business, which is what Jacob provides in this step. SEO isn’t my jam… but maybe it will be yours and clients will pour into your inbox asking to work with you. ← That happens for copywriters in certain niches, I see them referring clients out or building an agency because they can’t keep up with the work.
🌟 So… points awarded for diversifying client acquisition and teaching students the long-game strategies early.
🧐 Uncertainty remains because I’m not sure what the methods are or how “easy” they are to master.
Just like you want to get away from cold-pitching clients forever… you’ll also want to bring your business and your reputation beyond the “newbie” phase, which is what the next step is all about.
Step 3: Learn how to set up and launch your freelance writing business, run it like a true professional, and become a recognized, sought-after authority in your niche.
On Jacob’s sales page, he says you only need steps one and two to hit six figures… which is probably technically true… but I don’t completely agree.
Running your business and showing up as a professional are critical aspects IMO — especially if you don’t want to end up burned out from copywriting as you are from your current job. Copywriting can run you into the ground if you're not careful. You need automations, systems, and clear expectations with clients — plus higher-paying clients.
Thankfully, even though he says you don’t need it to hit six-figures, he did include this step in his course, because you’re going to want it.
Jacob also says that if you follow his training, after a few years, you’ll become a recognized player in your niche and his six-figure friends in the marketing niche will know your name.
I’m curious how this plays out for people who take his course — if there are opportunities for networking or if he just has guidance and recommendations on networking that help people establish themselves as a leader.
If I take Jacob’s copywriting course, I’ll let you know if his six-figure copywriter friends know my name. 😉
But in all seriousness, having friends in the right places and getting your name out there certainly helps with marketability.
You may have heard the statement, “Your network is your net-worth” — and from what I’ve found, that statement holds true.
Don’t be fake or manipulative but DO build genuine, professional, and personal relationships with other copywriters, marketers, and industry leaders. You’ll have a much easier time building your business when you have a solid network.
Modules in Jacob McMillen’s Copywriting Course
The information for this section was pulled straight from Jacob’s sales page. I’m guessing there are lessons within each module as well that further break down the information into bite-size chunks.
The five modules listed below fit within the three basic steps you just read about.
Here are 5 modules in Jacob’s copywriting course:
1. Learn How to Write Copy
The nuts and bolts of good website, email and long-form/blog copywriting
2. Learn How to Launch Your Freelance Business
Create your brand and website. He covers how to do this on a shoestring budget vs investing more up-front into systems to save you time.
3. Learn How to Get Clients NOW
Pitch effectively and get money into your bank account as fast as possible
4. Learn How to Bring Clients To You
Implement the long-game for client acquisition so you don’t have to pitch clients for-ev-er
5. Learn How to Become More Than A Writer
Grow past just writing and into consultation as an authority in your niche so you get paid more for your work.
Jacob revamped the modules in 2022 so they include video lessons, written lessons, and “homework” so you can take small, consistent steps toward your goals instead of getting stuck consuming endless lessons.
📝 Homework sounds like no fun, right?
But the point is you have to DO the work in order to master copywriting.
Just like you wouldn’t be able to become a black belt by watching informative karate videos… you’re not going to become a six-figure copywriter just by watching Jacob’s videos. Whip out your pen, fire up your computer, and get to work.
Jacob is still involved in the copywriting industry and paying attention to how students in his course are doing. This is a great indication of a good program compared to the many online courses that have been essentially abandoned by the creator.
The involvement of the creator, as well as ongoing work in the industry are factors I considered when choosing a course to launch my copywriting career. There was no way I wanted outdated or half-ass information if I was going to spend thousands of dollars to start a business. 😉
🌟 Bonus points for being active in marketing and copywriting and giving a rip how students are doing.
Pros and Cons of Jacob McMillen’s Copywriting Course [Review]
There are certainly no perfect online courses — despite what each course creator will tell you.
Like any other course, Jacob McMillen’s copywriting course has pros and cons. Let’s take a look at them below:
Pros of “The Internet’s Best Copywriting Course”
✅ Practical and actionable advice
Jacob doesn’t beat around the bush or add fluff to anything he does. When he gives advice, it often focuses on simplifying, streamlining, and NOT overthinking. More often than not, it’s just what I need to hear — because I’m an A+ overthinker. 🙄
His course content provides practical advice and actionable tips that are designed to help students improve their copywriting skills quickly. The course is structured in a way that encourages active learning and application of concepts.
✅ A relatively affordable copywriting course
Affordability is totally relative, right?
For context, I paid 2K for my first copywriting course when I launched my business. That course is now $5800, which is admittedly a hefty price tag when you’re not yet sure that everything will work out.
For comparison, Jacob’s copywriting course is $997… a fraction of the cost.
There are cheaper and even free options on the market. Jacob’s email welcome sequence is even packed with information and value.
I signed up after a year and a half of copywriting and still learned some new things. (An email welcome sequence includes the emails that are automatically sent to you when you sign up for an email list. If you haven’t signed up yet, I recommend it — you’ll get a good feel for his style and personality.)
Another perk is the first payment for Jacob’s copywriting course can be as low as $108… which is substantially lower than most other courses out there.
Cons of Jacob’s “The Internet’s Best Copywriting Course”
❌ Access to Jacob as the copywriting instructor
There are no live Q&A sessions, there’s not a community attached to the course, and you won’t get feedback on your copywriting.
❌ The course only covers 3 types of copywriting
His copy course teaches you website, email, and long-form blog copywriting.
I’m a direct response/sales page copywriter, which are types of copywriting not covered in Jacob’s course.
I may think this is a drawback to the course… but Jacob only includes these three types of copy very intentionally. He says that when he was reviewing other copywriting courses, one thing he noticed was that courses covered WAY too much information which often led students into analysis paralysis.
I can see that… but I’m still counting it as a con — because this is my review, and I think sales pages and funnel copy are the coolest. 😉
❌ Cost… again, it’s relative
In my opinion, the course isn’t overpriced considering what’s included… but a thousand dollars is also a lot of money if you’re stuck in a low wage job, have hefty student debt, are a single parent, are unemployed, or on maternity leave.
Again, there are pros and cons to every choice you make — even taking no action is a choice and has benefits and drawbacks. You can stay right where you are, doing the same thing you’re doing now, or you can take a calculated risk and invest in yourself.
If you want to become a copywriter, Jacob’s course is a relatively inexpensive, low-risk way to get started — and he has a solid reputation, great course reviews, and insider industry knowledge.
This course is a solid option if you’re looking to learn the basics of website, email and long-form blog copywriting and start a side-hustle or full-time business.
Is “The Internet’s Best Copywriting Course” by Jacob McMillen worth the investment?
That's up to you to decide!
As of 2025, I'm not sure how much of his course has been updated based on the changes that AI and ChatGPT are having on the industry. I know he is up to date the AI trends, but I haven't seen him talk about adding information to his course. I'd email and ask him before enrolling.
Jacob is a well-known, effective copywriter and his course has a proven track-record of students turned copywriters.
He is still an active copywriter and gets fantastic results for his clients as well as his own brand — which is exactly what I want from an instructor.
Jacob McMillen's copywriting course seems like a solid investment for anyone looking to start or grow their copywriting business. It provides a comprehensive overview of advanced copywriting techniques and includes exercises to help you develop your skills.
It is important to note that success in ANY course depends on your willingness to take action independently and do the work required.
As long as you’re willing to put in the effort, the course provides a solid foundation for building your profitable copywriting business.
Investing in yourself and your skills is always a wise decision, and joining Jacob McMillen's copywriting course is an excellent way to do just that. I can speak from experience that the journey into entrepreneurship brings far greater growth than simply career growth.
The hardest part is taking the first step and betting on yourself.
Check out Jacob's sales page & sign up here → Take me to The Internet’s Best Copywriting Course!
You can also consider the Comprehensive Copywriting Academy course.
Do you have other questions, thoughts, or feedback?
I'd love to hear from you. DM me on Instagram and let's chat!
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