A Comprehensive Review of Sarah Turner's Copywriting Course -Write Your Way to Freedom
Updated: 4 days ago
Are you tired of your job and you're scanning the internet for other, legit options?
Teaching, healthcare, finance, sales, food service... you're tired of the same 'ol grind and low pay. There comes a time when you need a change.
I hear ya — I was in your shoes not long ago.
I was losing my passion for work — frustrated with the inability to earn more, and unable to have the flexibility that I needed to work and take care of my family... so I started searching online for something that was work-from-home, paid well, and flexible.
I figured I would never find something that met all those criteria - but I was wrong.
If you're searching for how to earn money online, chances are Sarah Turner's Write Your Way to Freedom copywriting course has popped up.
But if you're like me, you're still pretty skeptical that you can actually earn money while writing.
Let's be real, it sounds way too good to be true.
I was a cynic as well, so I'll lay it all out for you and you can decide for yourself if Write Your Way to Freedom has potential for you.
Keep scrolling to read my review of Write Your Way to Freedom... or click below to watch Sarah Turner's Free Copywriting Masterclass
Sarah Turner's Write Your Way To Freedom Course Review
You Want to Skip Ahead? Here's the outline! 👇
What is Write Your Way to Freedom?
Write Your Way To Freedom — abbreviated WYWTF — is Sarah Turner's comprehensive, lifetime access copywriting course and mentorship community. WYWTF is an extensive, detailed course for people aspiring to be well-paid, ethical copywriters.
It's boot camp for building your own profitable business as a writer — copywriting for any company or industry you choose.
I write for other OTs and medical entrepreneurs because I want to promote innovations that improve independence and dignity. You can choose anything — Etsy crafts, home modifications, pets, plants, construction, maternal health... just about every industry needs copywriting!
WYWTF is more than your average online course with a community app attached — way more.
This course is detailed and brings you through the whole process — step by step.
You start nervous but hopeful that the money you just dropped is well spent. Through the process, you transform into a business owner and copywriter with a steady stream of clients and income.
You also develop the confidence to pitch bigger projects to big-name companies because you have a community of writers and Sarah Turner herself to help you as you go.
When you panic and think you've taken more than you can handle... bring it to the group. You'll get advice, resources, and reassurance that you have what it takes!
How Does Write Your Way To Freedom Work?
You get instant access to 8 modules (with more being added as I write) that go through everything you need to know to learn copywriting and start your business. Sarah has the course organized so you just have to take small steps each day and you make significant progress.
Here's the trick to quick success with WYWTF... follow the course and do the work! I know, that's not really a trick — but I've been in the program long enough to realize that most people try to jump the system and get to the end really fast.
DO 👏🏼 THE 👏🏼 MODULES 👏🏼 (in order)
That's how Write Your Way to Freedom works its magic — you go through the course and take action each step of the way. Learning a new skill and creating an online income stream requires actual work.
If you're hoping for a get-rich-quick scheme that requires no work, this isn't the right place for you — sorrynotsorry. This is a no-sleaze marketing community.
The WYWTF Copywriting Course Modules
This is a robust copywriting course. Now that I've seen other copywriting offers and courses I've come to realize just how good this one is. 💥 There are a total of 9 modules and 55 lessons to date. And the best part is Sarah continues to add modules and lessons to the course as needed! She hasn't created this and walked away... she continues to invest, refine, update and improve WYWTF, and you get ALL future updates as a WYWTF student. Here's a sneak peek at what you'll get inside:
The WYWTF Welcome Resources
There's no way to be confused about where to start or how the course is laid out. You start in the Welcome section and it will literally answer all your questions. This is also one of the places where you can find support links and resources.
Module 1: Cultivating a Business Owner Mindset
Truth time — I considered completely skipping this section. 🙈
I was in a rush to prove that I could start a copywriting business and earn money... so my "mindset" was the last thing I wanted to work on.
I wanted to put the pedal to the metal and start bringing in the MONEY!
But alas... this module should be done before you start writing and building your website. (it's like Sarah actually knows what she's doing or something... hmm... surprising right?)
This module clarifies your goals and intentions. Don't be the person who skips over it and then doubles back after crashing and getting overwhelmed... not that I know any of those people. 🙄
Module 2: Building a Rock Solid Foundation
YES! It's time to dig in and start learning copy and thinking about what you want your business to look like.
This module is all about:
Choosing a niche
Learning specific techniques
Trying the techniques out and getting feedback from the community
Understanding a marketing funnel
Direct response copy vs other types of copy
This module requires slow and steady progress to learn and refine your copywriting craft. It's worth the time and energy it takes to work through these lessons. (It IS possible to skip the funnel and direct response lessons if you want to focus on blogs — it just depends on how you want to start your copywriting business!)
Module 3: Getting Started Writing
This module is another big milestone module — you START WRITING and putting your work into the world.
You'll learn the tools, techniques, processes, and prices for your work. You'll also have guidance for how and where to get started writing so you can start building your portfolio (and get paid while you learn!)
Insider scoop — it's pretty scary to push "publish" on your very first piece of copy. Remember — before you ever publish you have the advantage of getting group feedback and running it through the WYWTF complimentary editor.
You're literally never left to flounder when you join WYWTF.
Module 4: Lookin' Like a Pro
Sarah is on a mission to help her students become professional, trustworthy, and copywriters who rank at the top of their industries.
This module guides you as you create your website (aka your digital front door.) It also helps you continue to level-up your online footprint so you attract clients that are fantastic to work with.
One of my favorite lessons is in this module. It's about continuing to make yourself more valuable as you grow as a copywriter. This emphasis reflects Sarah's values - to continue to serve clients better through becoming better yourself.
It's not all about getting a paycheck, it's about bringing growth and change to your clients so they're thrilled to pay your rates and recommend you to all their friends.
Module 5: Building a Loving Client Base
I'm sure you've been approached by people desperate to sell their stuff, and I'm guessing you don't want to be like THAT person.
If you can't get clients, you can't earn money, and you have an expensive hobby rather than a business. Sarah Turner's course makes sure you don't end up in this trap.
WYWTF gives you everything you need to get clients — high-quality clients.
Sarah outlines multiple ways to connect with your ideal clients and how to pitch your services authentically. No feeling icky or coming across like a desperate salesman in a shady used car lot.
She's even added modules here based on student feedback, bringing in successful copywriters to teach on the techniques that they've mastered.
Module 6: Pitching and Onboarding
Once you've connected with people or businesses you'd love to write for, what do you do?
You have to explain the value you bring to this client's business, tell them how it works, pitch your services and then get them to book.
Sounds overwhelming, right?
This is another area that's terrifying as a newbie... getting on a call with a potential client and telling them you're the solution to their marketing woes. Uffda.
Remember, you'll have a step-by-step guide to lead you through. You also have the community to lean on.
This module is pure gold for resources, examples, and processes so you can pitch your services and bring on new clients (that means income!)
Module 7: Master SEO
SEO — or search engine optimization — is a huge part of copywriting for websites and blogs.
You get 6 lessons that will help you understand SEO, the tools you can use to master SEO, and how valuable your SEO work for your clients is.
SEO is like a whole different language, but don't worry, you'll figure it out step by step as you work through the lessons. Pretty soon you'll realize you know way more about SEO than any of your clients and you'll see the value of your copywriting craft even clearer.
Module 8: Adding to Your Skillset with Other Types of Copy
Copywriting has nearly endless possibilities and applications.
When you look around your home and community you're seeing copywriting at work. Online, print ads, storefronts and literally every product on the shelf benefits from copywriting.
This module helps you diversify your skillset so you can provide comprehensive copywriting services to your clients.
But guess what — you don't have to add to your skillset if you don't want to or don't have time!
There are copywriters who only write blogs — and they write them dang well and earn a living from them. Other copywriters focus only on websites and don't touch print, emails, launches, or blogs.
It's totally up to you and what you end up liking to write — but the module is here when you need it! (And it's expanding soon from what I hear...)
So Who is Sarah Turner Anyway?
👆🏼 That was my question... actually I said, "Who is this self-proclaimed copywriting expert who thinks she can charge thousands for an online course?"
Seriously... that's exactly what I asked myself and Google before I invested. (I told you I'm a cynic.)
Turns out Sarah is a pretty freaking successful copywriter, and she's been writing for almost a decade. She writes primarily for functional medicine doctors. A quick Google search will bring you to all kinds of articles and press releases about Sarah as well, thanks to the magic of SEO.
Ok... so I found out Sarah Turner is a legit freelance copywriter.
She's still an active copywriter, she coaches other people to become copywriters, she has a YouTube channel with copywriting tips, and she's started a podcast and clothing line... all while focusing on NOT working 40 hours a week or compromising her values.
More than her accomplishments though, Sarah Turner is known for her authenticity and generosity. It's not something you can really understand until you're in her community and interacting with her. She cares about the success of WYWTF students, and she's constantly analyzing to make sure people are getting 100 times more than what they paid for.
This article highlights a few of the killer upgrades to WYWTF in 2022.
I had the honor of working with Sarah Turner in a coaching intensive for 3 months, and she was the exact same person "behind closed doors" and when she shows up for the WYWTF group with 3K + people.
You also have the opportunity to meet Sarah IRL at her annual WYWTF Mastermind event in California. You'll see that she's truly the same person when you meet her as you see on the live Q & A's.
The Nitty Gritty: What Are The Pros and Cons of Write Your Way To Freedom
Alrighty, you want the summary — the PROS and CONS of WYWTF so you can make up your mind and move on with your day.
Write Your Way to Freedom PROS
There are loads of benefits of the WYWTF program
It shows you exactly how to start a writing business
The course is wicked comprehensive (see the breakdown above)
You can actually learn how to make money by writing about topics that interest you
It reduces overwhelm by providing structure and small, digestible pieces
It covers literally everything you need to know to start and grow your copywriting biz
You can earn money WHILE YOU LEARN how to become a copywriter
It shows you how to position yourself so you get paid well
It guides you to choose a niche that's profitable
You have a community of writers for support the whole time (more about the community later in this article)
Write Your Way to Freedom CONS
Everything in life has drawbacks, right? Here are a few CONS of the WYWTF program:
The cost. It's a hefty investment, especially if you're in a low-paying job or you've just been laid off.
It doesn't provide templates for copywriting. It provides the information and guidance, but as a new copywriter, I wanted templates (The lack of templates is intentional because of Sarah's philosophy.)
The live Q&A sessions are great for my timezone... but not great for some international people.
🤷🏻♀️ Ok, I tried to come up with more CONS, but I really do feel like there's not much to complain about with WYWTF.
Sarah doesn't hold parts of the course back. You have what you need inside the WYWTF course.
NEW IN 2022: There's a high-level/mastermind coaching opportunity being rolled out for more experienced copywriters. Details to come as they're released!
WYWTF delivers everything that's promised (and more) without spending more than your initial investment... and as your business expands, there may be opportunities to invest in more intensive mentorship.
Sarah offered the short business accellerator, and now there's a mastermind... it's a great example of running your business in a way that fits your phase of life and choices as well as being responsive to your audience.
The Write Your Way to Freedom Copywriting Community
The WYWTF community is the secret sauce that brings this copywriting course to a whole different level. It's also one aspect I disregarded at first when I joined... because I figured a group couldn't really be that useful, right? (Wrong!)
The WYWTF community is astounding - and it's moved off FB so there are less distractions when you try to connect with other writers.
It's a vibrant, supportive community of people on the same journey as you. Some writers have been in the community for a few years — and they're still active and willing to lend a hand to new writers.
You can get input from writers who are more experienced, and you can find accountability partners, editing peers, and people you vibe with so you never feel alone.
This is a place to celebrate your wins and get encouragement during your low points - because you're going to experience both.
Sometimes, you're on top of the world and everything in your business is rolling. It's nice to have people who will celebrate WITH YOU without any shade.
Other times you'll get negative feedback from a client or have a big deal fall through. It sucks when this happens, but knowing others have experienced the same highs and lows will help you realize that you'll rally and be stronger through the difficult times.
The WYWTF Community is on Circle, and is set up to be a bit like Facebook as far as navigation goes. Even if you've never heard of Circle, you'll figure it out quickly. Sarah and her team also set up an onboarding sequence that walks you through how to succeed on Circle. Don't sweat this part at all.
Who is Sarah Turner's Copywriting Course For?
I know this sounds cliché ... but almost anyone. (Insert eye-roll, I know.)
WYWTF is for you if you have ANY interests, passions, life experiences, willingness to learn, and a decent work ethic (psst... that doesn't mean working 40+ hours a week.)
Man, woman, professional, stay-at-home mom, single, married, GED, or master's degree... copywriters are a diverse group!
💫 Write Your Way To Freedom is for people who are tired of their jobs or tired of not having a job.
💫 It's for people who don't want to ask for time off to take their kids to the doctor or help at the class party.
💫 It's for parents at home with their kids or retirees who want to earn some money without losing their flexibility or putting their family second.
This program is beginner-friendly, which means you don't need experience in writing or a master's degree in English. But if you have a doctorate and 20 years of professional experience that's ok too.
Whatever your background, experience, and passions are will lead you to the right-fit clients. People with wildly different backgrounds will find different clients.
It's like a middle-school dance where everyone sorts themselves out and finds "their people." (Just without all the awkwardness.)
How Much Is Sarah Turner's Write Your Way To Freedom?
Bottom line, no fluff, you want to know what this thing costs.
As far as I know, the course costs $5800 and payment plans are available.
It was 2K when I joined, which seemed high when I was new... but now that I've looked at other online courses and experienced the transformation from WYWTF, I'd say it was wildly underpriced. Hindsight is always 20/20 though, right?
There are now way more opportunities for direct feedback and coaching within WYWTF, which means you get expert eyes on your writing before you send it to your new clients.
Read more about the price of WYWTF and the upgrades to the program in 2022 by clicking here.
You Get a Money-Back Guarantee With Write Your Way To Freedom
You don't have to take my word for it — you can join and then get a refund if it's anything less than what you hoped for.
There's a 14-day risk-free refund policy for WYWTF. This gives you two full weeks to look around, check out the community, and get your money back if you so choose.
I had the refund date circled on my calendar — I was that worried that I was getting scammed. I even started with the payment plan just in case I wouldn't be able to get my money back.
I was pleasantly surprised when I started the course, and then as I get deeper into the content and started to engage in the community and Q&A sessions I was floored at the amount of value, and I'm sure you will. be too.
More Questions About Write Your Way To Freedom?
Here are some common questions I get about being a copywriter and WYWTF:
1. Is Sarah Turner's Write Your Way to Freedom Legit?
Asked and answered. YES.
This is the only online course/program I used to start a successful copywriting business from scratch. I learned to create my website, market myself, and craft killer copy to help my clients meet their goals... or exceed their goals!
2. Is it normal that I'm scared about trying copywriting?
Absolutely. I was terrified.
Scared to tell my family, scared to say anything. at work, scared that my friends would find out and laugh at me, scared I'd be seen as less professional because I was switching out of clinical care... anxiety and fear sat right next to me during this process!
I doubted myself - daily. But I kept going and trusted the process. You can too.
3. Do I need writing experience to start a copywriting business?
Crazy right? It's ok if you've never done any formal writing, never published an article, or even if you struggled in school with lit classes.
You do need to be fairly fluent in the English language — OR write for companies in your native language. (there are bilingual copywriters in the group who write for bilingual companies... they also rely on editing to catch pesky grammatical errors.)
4. I have kids at home, will this work for me?
Yep -- although as you know, kids require a lot of time and energy, so be prepared to set good boundaries around work and ask for help from others. You shouldn't expect yourself to do everything solo like a superhero.
Here's my story that includes starting my copywriting business while homeschooling 2 kids (Not Zoom schooling) and working part time at the hospital.
And here's a blog about working from home & homeschooling.
I hope those help! There are a lot of parents and stay-at-home-moms in the WYWTF community. There's even a "Moms Group" within the circle community since there are unique challenges that face moms starting a business.
So really, is Sarah Turner's Copywriting Course - Write Your Way to Freedom Worth The Investment?
Yep — from the course content, to the Q&A support where you'll get your exact questions answered, to the community where you'll find your new business besties — this is absolutely worth it.
If you're feeling stuck and frustrated in your job, or you want to stay home with your kids and still earn money, copywriting is something you should consider.
Imagine having flexible hours, taking time off when you want, only working with clients who are well aligned with your own values, and building a business that supports you and your family for years to come.
You've found it!
Welcome to the Write Your Way to Freedom community of copywriters.
Your next step is to take the free Masterclass, where Sarah Turner introduces you to copywriting, how to start a business and helps you see the potential for your situation.
Then you can schedule a Strategy Session with Sarah and her team to ask any last questions before joining WYWTF.
I'll see you in the WYWTF Facebook community! Cheers to investing in yourself, your health, and your future.
What does remote, flexible work mean to me? Traveling and being with my kids more.
What about you?
Working at home means you have to improvise a bit for screen lifts... and share your desk with furbabies who want to look out the window.