Why is Write Your Way to Freedom Expensive in 2022?
How much does Sarah Turner's WYWTF cost in 2022, and why is it so expensive?
I hear ya — you’re looking for a career pivot and you don’t want to waste any time or money in the process. You want something that will pay well and give you more control over your time — pronto!
In your late night Google searching you’ve likely discovered copywriting. Then the search-engine trail led you to Sarah Turner’s Write Your Way to Freedom copywriting course.
It sounds pretty good, right?
Writing for companies that you like and feel confident promoting, running your own business, and scheduling vacations whenever you want instead of when your boss approves your time-off requests.
So, naturally, one of the first questions in your mind is…
How Much Does Write Your Way to Freedom Cost in 2022?
(because money doesn’t grow on trees — especially right now)
Currently, WYWTF is $5800 and there are payment plans available.
But do you know why Write Your Way to Freedom costs so much, and why it isn't posted on Sarah’s sales page?
This is important information that’s missing from many reviews or affiliate websites that are raving or ranting about WYWTF.
I’m in the Write Your Way to Freedom community, and there have been massive changes in the program since I joined. I can tell you exactly why the price increased and what you get as a new student.
Here’s what this article will cover:
🤷🏻♀️ Why isn’t the price of Write Your Way to Freedom posted? Is this a sleazy tactic… or something else?
💰 Why is Write Your Way to Freedom so expensive? What has changed in WYWTF in 2022, and what can you expect in the future?
One of the beautiful things about owning your own business is that you can change your business to fit your lifestyle, preferences, and needs. You can run your business a certain way for years… then pivot at any point!
That's exactly what’s happened with Sarah Turner and Write Your Way to Freedom. What started as a small-ish online course and community has turned into a robust, ever-improving course with a team to support the WYWTF copywriting students.
So as the course and vision changed… so did the marketing methods, the team, and the price tag.
Let’s start with the marketing methods.
🤷🏻♀️ Why isn’t the price of Write Your Way to Freedom posted? Is this a sleazy tactic… or something else?
If you’re like me, you don’t like to be surprised by price tags. I feel far less anxious or inadequate when I know the cost of what I’m considering purchasing. I don’t want to be blindsided by a price that’s far beyond my expectation (or ability to afford).
Unknown prices make me feel like I’m trapped in a time-share sales pitch or a used car salesman’s “let me check with my manager” stall technique.
Maybe this discomfort with not-knowing is why you’re here, reading this article to find out the details of Write Your Way to Freedom before you get your hopes up about creating a copywriting career that will get you out of the crappy job you’re currently in.
I feel this to my core — please know you’re not alone in this.
When I joined WYWTF, I could see the price, which was around 2K. This gave me the reassurance I needed to sign up for the free masterclass knowing the price tag should I choose to join.
Posting the price of WYWTF on the sales page and letting anyone join isn’t the procedure anymore — and the change isn’t all about the price increase.
Creating sales pages without the cost disclosed is a Marketing Technique -- I'll explain below:
There’s no reason to hide the fact that keeping the price off of a sales page is a proven marketing technique. Keep reading and you’ll understand more about this method.
Leaving the price off of the WYWTF sales page is intentional. It may seem annoying now, but once you start digging into the world of copywriting and online marketing, you’ll understand why the price isn’t posted at the top of the page for any program… and is missing completely for some programs. (Like Write Your Way to Freedom)
High-ticket program creators often want to explain the value of their program before showing the price tag. This helps them convert more leads to customers because people aren’t scared away by the price before understanding what the program includes.
Typically this type of marketing technique requires you enter your email address to get the free thing and to find out the price of the program.
Entering your email address brings you into the “marketing funnel” where the course creator can explain the value over time, reduce your fear, overcome your objections, and help you make the right decision. (Which they hope is to purchase, or self-select out if it's not a good fit.)
It’s an effective technique, which is why it’s so common for higher priced programs.
While this is part of the reason the price isn’t posted on the sales page… I don’t think it’s the whole reason.
The WYWTF Price & Sales Strategy Changed for Another Reason:
When I purchased WYWTF, anyone could click “purchase” and join the program. There was no interview, sales call, or personal contact.
Sarah Turner has intentionally changed the process to join WYWTF — and it benefits you and the entire copywriting community.
You see, Sarah realized that most WYWTF students had exceptional potential and were successful… but some people just weren’t the right fit.
Maybe they didn’t have enough foundational language skills, maybe they weren’t willing to put in the work, or maybe they were too desperate and they needed to focus on keeping a roof over their heads rather than creating a new business. (Think of Maslow's hierarchy of needs -- it's going to be hard to learn a new skill when your basic needs aren't being met, right?)
I don’t claim to know Sarah’s exact thought process or what prompted the change. She has shared her big vision for WYWTF, and it includes vetting students to ensure they have the ability to become exceptional copywriters.
Her goal is to be able to stand by all her students, and for exceptional companies to seek out “WYWTF trained copywriters” because you're the best in the industry.
And do you know what… I’m all for this.
I WANT this community to have the most ethical, authentic, well-trained writers — because when the tide rises, all the ships rise up as well.
You're not going to be quizzed or tested when you book a call to join WYWTF -- I think they're just looking for a basic sense that you're capable, ethical, and understand what the program is and isn't.
This brings us to the next question…
💰 Why Is Write Your Way to Freedom so Expensive? What Changed With WYWTF in 2022?
You may be thinking, “WYWTF was only 2K when you joined?!? Why the heck is it 5.8K now?”
I don’t blame you a bit, I’d ask the same question — with lots of layers of frustration that I hadn’t joined years before when it was a brand new, budding program… I digress.
The short answer is a lot has changed in WYWTF since I joined in early 2021.
Here’s a quick list of improvements and changes:
WYWTF lessons/modules have been updated & new lessons have been added. Sarah either teaches these herself, or brings in an expert in that area to teach the module.
More student support… a LOT more.
The intake team — when you decide you want to join the program, you’ll complete a call with someone to ensure it’s a good fit for you (and the community.)
A commitment to continued updates, expansion, and student support.
Now let’s dig deeper into each one of these improvements so you can understand exactly what it means for you when you join the WYWTF community.
1. Write Your Way to Freedom Course Lessons Have Been Updated and Expanded in 2022
Do you know what… I don’t even know how many lessons have been revised or added since I joined WYWTF. It seems that every month or two there’s an announcement that a lesson has been updated or added.
I could probably comb through the course and peek at all 55 lessons to try to figure out which ones are updated… but they could release a new update tomorrow and then I’d be behind again.
The important part is the course content is always being evaluated, Sarah takes student feedback into consideration, and there’s an ongoing plan for revising, improving, and expanding the course.
Online marketing is an ever-evolving field, so it makes sense that courses about marketing would need to change.
But there’s nothing that says Sarah Turner has to update her course. You won’t find the “online course regulating body” or the “marketing oversight agency” — it’s up to you and I to decide what is legit vs bogus advice.
WYWTF is a living copywriting course, so you won’t get outdated information on copywriting or marketing when you join.
2. The Cost of WYWTF Increased After the Student Support & Coaching Increased
This change is huge, and likely the most significant factor that created the need for a price increase in Write Your Way to Freedom.
Sarah added a team of copywriting mentors and coaches to WYWTF.
These coaches have successful copywriting businesses and were hand-selected by Sarah. They bring unique and diverse skill sets to help students become the best copywriters possible — faster.
When I joined WYWTF, the only call was the weekly, live Q & A that Sarah hosted. This call still exists, and it continues to provide loads of value for students.
Each week there are 2 MORE coaching calls that are held via Zoom. These calls always have a planned topic and are often responsive to the frequent questions/concerns/struggles that students in the group are having.
The extra coaching calls in Write Your Way to Freedom provide much deeper support and guidance compared to the Q & A. The Q & A is valuable… but the questions are often repetitive because each new wave of students ask all the same questions. It’s just the nature of the beast.
Curious what some of the coaching call topics are?
Here are a few examples:
What to do when things aren’t working out
How to nail your client’s tone
How to make $1500/article with long form copy
Top 3 must-know funnels for online business
Overcoming buyer objections and customer hesitations
Retainers vs one-off projects
Your guide to market research
The list goes on… and on… and on… it’s superb. You can watch them when you’re ready. Don’t overload yourself with everything at once. :)
You can even submit projects on some of the calls and the coaches will give you feedback and tips — those are my favorite!
Naturally, these extra coaches need to be paid, which is part of the reason the price increased to join WYWTF. I’ve heard there may be a shift in WYWTF next summer and the coaching could turn into a separate program/fee, but for now the coaches are here to help everyone — so jump in!
Take me to the Copywriting Masterclass!
3. The Cost of Write Your Way to Freedom Increased Because There’s a Sales/Intake Team
This may be one of those unfortunate truths that you don’t really want to hear… the price increase likely was also related to the need to hire people to be part of the intake team for Write Your Way to Freedom.
In a way, having someone vet the other copywriters who will be joining you in Write Your Way to Freedom is beneficial to you, even if you’d really rather not pay for it. (I totally get that feeling, it’s kind of like paying extra for uninsured motorist insurance… an annoying expense.)
Hear me out — whoever joins the WYWTF program and community around the same time as you will be active in the group, giving feedback, and submitting questions to the Q & A’s with you.
Don’t fall into the trap of thinking that everyone in the program is competition — the other students will probably be your biggest supporters, accountability, people you can bounce ideas off of, and even referral sources in the future.
So you WANT the other students to be hella-good copywriters. (Or working their way to becoming that way.)
So yep — the intake team is a necessary component that maintains the integrity of the WYWTF copywriting program and increases your success… as well as adding to the cost of the copywriting course.
4. Write Your Way to Freedom is Expensive Because It’s Constantly Improving
Expensive is a relative term when it comes to online courses and programs. There are loads of 3-6 month programs that cost 10K and above… so when you put it into that perspective, $5-6K for lifetime access to lessons and coaching/answers isn’t too high after all.
But from your shoes — it may feel like a million dollars because you’re not sure it will all work out in the end. I don’t want to downplay what you’re feeling, because I was there too. It’s not an easy decision.
You may not have been burned with online courses, (and I hope you never are) but there are online courses and communities that have been somewhat abandoned by their creators. These “passive income” streams were created primarily for the purpose of generating cash rather than to be a fulfilling career for the course creator.
Sarah Turner hasn’t created Write Your Way to Freedom with a “set it and forget it” mentality. She’s incredibly active in the community and almost never misses a Live Q & A session. (I can remember two… once was her wedding and the other time they did rolling power outages where she was and cut everything during the Q & A time. Those seem like fairly legit reasons.🤣)
As I said above, Sarah Turner’s plan is to continue to expand the course and community and continue to be responsive to the needs of the students and the demands of the market.
Once you’re in, you get access to all the new updates and additions moving forward.
TL;DR Why Does Write Your Way to Freedom Cost so Much?
As you’ve read, there are many reasons WYWTF’s price has increased.
Here’s a quick summary in case you’re the type to scroll to the bottom without reading:
(I see you skimmer)
The course has been updated — and continues to be updated to keep up with the latest changes and best practices in copywriting.
You get more support now than ever before — there are now 5 calls per week to help you start and grow your copywriting business.
WYWTF is vetting people before letting them join the course — this means more successful copywriters and peers for your network.
The value of Sarah Turner's copywriting course - Write Your Way to Freedom is on par with the cost -- are you ready to become a copywriter?
Do you still have questions about the cost of WYWTF? Shoot me a message via email or on IG @kristafrahmagency — I’m happy to answer.