Do these sound familiar?
✔️ "The way it's always been done" isn't for you.
✔️ Your mission includes improving health, dignity, or independence.
✔️ You have an online course, program, membership, mentorship or mastermind.
Then you're ready for copywriting that brings in more money and amplifies your impact.
You’re acutely aware that you’re losing customers (and revenue) when your marketing is scattered…
But you're swamped with the day-to-day demands of your business.
There’s always more to get done. So the marketing moves down the list -- again.
You may also be thinking…
Marketers don’t understand today’s healthcare landscape and why the status quo is not an option.
Is it even possible for someone else to understand your offer and write in your voice?
You just wish you could wave a magic wand and your email sequences, sales funnel, and ads would be set up and running.
What if you had authentic marketing that resonates with clients and led them to purchase your offers?
Imagine the load taken off your shoulders when you outsource your copywriting to someone you trust so you can focus on what you do best — serving your clients.
I'd love to share something with you...
When we work together, you get sales copy & marketing expertise backed by healthcare experience
Over 10 years as an occupational therapist gave me an inside perspective of the challenges your clients (and you) are facing.
I’ve been in their hospital rooms and homes. Writing scathing appeals and lengthy justifications was the norm. The local thrift stores had my digits so I could snag the equipment that wasn't covered by insurance.
It’s what we do as health and wellness professionals…
AND it's what pushes us to create better options for the future.
This is exactly where your offer comes in and provides the solution!
People are looking to improve their health, wellness, and quality of life —
they need to find you, understand your offer, and trust you so they confidently purchase your online offer.
Sales Pages, Email Sequences, & Launch Strategy
FOR HEALTHCARE, COACHES, & COURSE CREATORS
You're shaking things up
- not settling for the status quo.
You're increasing independence, dignity, and quality of life.
I'm here to support your mission.
VIP Sales Page
Your sales page reflects the authentic problems, desires, and dreams of your audience so they can nod their head all the way to the checkout page.
My signature process includes diving into your offer, client interviews, brand voice, and sales page psychology — creating a page you can feel good publishing.
Engaging Email Sequences
Email may not be as flashy as social media… but the ROI is hands-down better.
Compelling email sequences nurture and convert clients for you while you dig into other areas of your business (or go for a hike.)
Welcome sequences, pre-launch, launch, or weekly nurture emails are all part of a comprehensive email marketing plan.
Packages starting at $1200
Are you lost in the marketing weeds — downloading all the freebies and still confused?
Consultation brings clarity as we map out your unique marketing strategy.
We dig into your ideal client & offers, then map out a strategy that decreases your workload while improving your outcomes. (No more doing All. The. Things.)
✨ Coming Soon ✨
You have a life-changing offer, now it's time to ramp up your sales so you can live the life you've been dreaming of.
I'm Krista Frahm, a copywriter and OT. I increase clinicians' income and impact by writing sales pages and emails that empower readers to say YES to your offers.
If you're increasing clients' independence, dignity, and quality of life -- then you're the type of business owner I love to support.
Healthcare copywriting & experience
I’ve spent over a decade as a clinical OT — from the ICU to home health and everything in between. This experience gives me an intimate understanding of the struggles, feelings, and experiences your clients have that they don’t often say out loud.
I’ve held their hands, wiped their tears (and more), and worked through all kinds of sticky situations to help clients regain their independence and dignity.
I know the heartache of working inside a broken system and seeing people fall through the cracks.
Your business is part of the solution — you’re providing genuinely life-changing offers to the people who need it most -- and I'm here for it.
Let’s make sure your audience finds your offer and resonates with your message...
then they can (finally) get the support and solutions they deserve.
Why work with an OT copywriter?
Healthcare copywriting is different. You'll get my clinical perspective and provider ethics woven into launch copywriting and sales pages.
You'll get results without tricks or iffy tactics.
Ethical marketing helps people understand there is hope and a solution for their problems — it empowers them to make educated decisions for their lives.
I see you -
You’ve been doing All.The.Things… and you’re T-I-R-E-D, right?
You have zero minutes to waste, so want to ensure outsourcing your sales copy is going to make your life easier… not more complicated, right?
I feel this deeply. It's a common concern of busy healthcare and wellness professionals who are used to wearing all the hats.
My process lifts the load off your shoulders and delivers a polished product that makes you think, “Wow, this sounds just like something I would write… and I didn’t have to write it!”
Here's the copywriting process —
APPLICATION & DISCOVERY CALL
Fill out the application, then if I'm the gal for the job we'll book a low-key call to discuss your business, current marketing efforts, and goals. I’ll share how copywriting supports those goals and generates ROI.
RESEARCH & WRITING
Your job during this phase is to kick up your feet, catch up on sleep, or dust off that paddle-board you’ve been ignoring. You reap the benefits of outsourcing by getting your time back.
I’ll be gathering the voice of your customers and rap-tap-tapping on my keyboard to create copy that connects and converts.
You receive a proposal with specific recommendations and timelines for your project.
Sign the contract and pay your deposit to secure your project dates.
DELIVERY & REVISIONS
You’ll receive a delivery email with a Google Doc link to your brand new, shiny copy!
You'll also get instructions on how to provide feedback or request revisions.
This call is a deep dive into your brain and brand. We outline exactly who your target audience is and what their frustrations are. We explore the problem you're solving and how to position you for success.
You’ll receive the final delivery and the copy is all yours!
The copy includes formatting suggestions.
Designers (and some VAs) are incredible at making sales pages come to life with design.
Next step: Drive traffic to your sales page or email list!
Kind words from clients
You will be very pleased with the process and the product. Krista is warm, professional, creative, and a breeze to work with.
- Dawn F.
Memorial Pediatric Therapy Associates
"You just got me"
"Pulls the reader in"
Krista was and is an unexpected gem! What’s unique to Krista and what’s been incredibly powerful about her writing is her ability to “see” inside our organization, into the very heart of it. She then weaves all that heart and what sets us apart into her writing in a way that pulls the reader in and gives them the opportunity to “experience” us.
- Rachel Robison
"A breeze to work with"
Still wondering if sales page or email marketing is the right move?
Let me guess...
You’re an outside-the-box thinker who’s improving independence, dignity, and quality of life for the people you serve, right?
You have big ideas and even bigger dreams — if only you could reach all the people who need you. And you know you can’t work for free, so it’s time to make your business profitable.
Then let's talk about a sales page and email marketing to ramp up your conversions.
It's time (or past time) for copywriting if you...
Have a seriously good, proven offer that isn’t selling like it should
Are tired of the guesswork and time-suck of writing your own copy
Don’t have time to map out your marketing funnel or write the copy because you're busy serving clients
Have other questions?
Send me a message.
I’ll get back to you within 2 business days.
Check the footer for links to all kinds of goodies too!