Are you ready for marketing that brings in more money and amplifies your impact?
Tell me if this sounds familiar...
✔️ "The way it's always been done" isn't for you.
✔️ Your mission includes improving quality of life, dignity, or independence.
✔️ You have a health and wellness business with either online programs or products.
You know you’re losing customers (and revenue) when your marketing is scattered…
But you're swamped with the day-to-day demands of your business.
There’s always more to get done. So the marketing moves down the list -- again.
You may also be thinking…
Marketers you've hired before didn't understand healthcare or your niche offer.
You have some online funnels but aren't sure what to do to make yours bring in more money.
You wish you could wave a magic wand and optimize your email sequences and landing pages.
What if you had marketing that resonated with your clients and drove sales?
Get refined messaging and optimized funnels so you don't spend time or energy second-guessing your marketing.
Instead, you can focus on what you do best — creating innovative offers and serving your clients.
I'd love to share something with you...
When we work together, you get sales copy & marketing expertise backed by healthcare experience
Over 10 years as an occupational therapist gave me an inside look at the challenges your clients are facing.
I’ve been in their hospital rooms and homes. Writing scathing appeals or lengthy justifications was the norm because the system wasn't serving them.
It’s what we do as health and wellness professionals.
But at the end of the day, we know there are better ways to help people live healthier, happier lives.
That's exactly where your business comes in. Providing hope and opportunities.
(We just need the right people to see your marketing, understand it, and take action... that's the job of your sales funnel!)
People are looking to improve their health, wellness, and quality of life —
they need to find you, trust you, and understand your offer, then confidently make the purchase.
Sales Pages, Email Sequences, & Funnel Strategy
FOR HEALTHCARE, COACHES, & COURSE CREATORS
You're shaking things up
- not settling for the status quo.
You're increasing independence, dignity, and quality of life.
I'm here to support your mission.
VIP Sales Page
Your sales page reflects the authentic problems, desires, and dreams of your audience so they can nod their head all the way to the checkout page.
My signature process includes diving into your offer, client interviews, brand voice, and sales page psychology — creating a page you can feel good publishing.
Engaging Email Sequences
Email may not be as flashy as social media… but the ROI is hands-down better.
Compelling email sequences nurture and convert clients for you while you dig into other areas of your business (or go for a hike.)
Welcome sequences, pre-launch, launch, or weekly nurture emails are all part of a comprehensive email marketing plan.
Packages starting at $1200
Are you lost in the marketing weeds — downloading all the freebies and still confused?
Consultation brings clarity as we map out your unique marketing strategy.
We dig into your ideal client & offers, then map out a strategy that decreases your workload while improving your outcomes. (No more doing All. The. Things.)
✨ Coming Soon ✨
You have a life-changing offer, now it's time to ramp up your sales so you can live the life you've been dreaming of.
I'm Krista Frahm, a copywriter and OT. I increase clinicians' income and impact by writing sales pages and emails that empower readers to say YES to your offers.
If you're increasing clients' independence, dignity, and quality of life -- then you're the type of business owner I love to support.
Healthcare copywriting & experience
I’ve spent over a decade as a clinical OT — from the ICU to home health and everything in between. This experience gives me an intimate understanding of the struggles, feelings, and experiences your clients have that they don’t often say out loud.
I’ve held their hands, wiped their tears (and more), and worked through all kinds of sticky situations to help clients regain their independence and dignity.
I know the heartache of working inside a broken system and seeing people fall through the cracks.
Your business is part of the solution — you’re providing genuinely life-changing offers to the people who need it most -- and I'm here for it.
Let’s make sure your audience finds your offer and resonates with your message...
then they can (finally) get the support and solutions they deserve.
Why work with an OT copywriter?
Health and wellness copywriting is different. You'll get my clinical perspective and provider ethics woven into your sales copy.
You'll get results without tricks or iffy tactics.
Ethical marketing helps people understand there is hope and a solution for their problems — it empowers them to make educated decisions for their lives.
Here's the tried and true process —
APPLICATION & DISCOVERY CALL
Fill out an application, then we'll book a Discovery Call to discuss your current marketing efforts and goals. I’ll share how I can support those goals and generate ROI.
RESEARCH & WRITING
You focus on running your business or taking vacation.
I’ll be typing away on my keyboard to create copy that connects and converts.
You receive a proposal with specific recommendations for your project.
Make your selection and pay a deposit to secure your project dates.
DELIVERY & REVISIONS
You receive a delivery email with a Google Doc link and video walk-through
You then provide feedback so I can polish your copy delivery.
This call is a deep dive into your brand. We outline exactly who your target audience is, what their frustrations are and explore how to position you for success.
You receive the final delivery and the copy is all yours!
Next step: Drive traffic to your sales page or email list!
Kind words from clients
You will be very pleased with the process and the product. Krista is warm, professional, creative, and a breeze to work with.
- Dawn F.
Memorial Pediatric Therapy Associates
"You just got me"
"Pulls the reader in"
Krista was and is an unexpected gem! What’s unique to Krista and what’s been incredibly powerful about her writing is her ability to “see” inside our organization, into the very heart of it. She then weaves all that heart and what sets us apart into her writing in a way that pulls the reader in and gives them the opportunity to “experience” us.
- Rachel Robison
"A breeze to work with"
Still wondering if sales page or email marketing is the right move?
Let me guess...
You’re an outside-the-box thinker who’s improving independence, dignity, and quality of life for the people you serve, right?
You have big ideas and even bigger dreams — if only you could reach all the people who need you. And you know you can’t work for free, so it’s time to make your business profitable.
Then let's talk about a sales page and email marketing to ramp up your conversions.
It's time (or past time) for copywriting if you...
Have a seriously good, proven offer that isn’t selling like it should
Are tired of the guesswork and time-suck of writing your own copy
Don’t have time to map out your marketing funnel or write the copy because you're busy serving clients
Have other questions?
Send me a message.
I’ll get back to you within 2 business days.
Check the footer for links to all kinds of goodies too!